About Us
Our Story: A Love Story, Set in Stone
Ruby Suleiman was founded as an unexpected passion project by Adam Baksh during his successful career in advertising and public relations. Named in honour of the founder’s wife, Ruby Suleiman draws inspiration from diverse artistic and cultural roots, merging historical influences with the brand’s unique modern perspective.
Design Philosophy
Our collections are inspired by art, architecture, and nature, spanning influences from ancient civilizations like the Greeks, Egyptians, Persians, and Ottomans to modern architectural aesthetics. Each piece is crafted to tell a story, with themes, colours, and motifs chosen to reflect the essence of the Ruby stone itself. The collections are meticulously curated to balance tradition and contemporary elegance, with Adam Baksh working closely alongside the Head of Design to ensure a unified creative vision.
Mission and Signature Style
At Ruby Suleiman, our mission is to serve the evolving needs of our clients by offering versatile, stylish attire that fits every occasion. Our "DNA"—Design, Narrative, and Aesthetics—guides every collection, creating a seamless connection between form and function. From casual daywear to luxury lawn, festive occasions, and sophisticated bridal wear, our clothing lines cater to every significant moment in life, designed to empower clients with confidence and style. Our categories include Casual, Semi-Formal, Formal/Festive, Bridal, and Signature X.
Craftsmanship and Quality
Our commitment to excellence is unwavering. Each Ruby Suleiman piece undergoes thorough quality control to ensure it meets our high standards, reflecting the precision and artistry we stand for.
Values and Vision
Our core values—Practical, Relevant, and Promising—are embedded in our daily practices. Every decision and design is made with these principles in mind, fostering a work environment that encourages creativity and dedication. We aim to design collections that resonate with our global clients' tastes and lifestyles while consistently delivering on our promise of quality and innovation.
Cultural and Artistic Influence
As a symbol of love, compassion, and loyalty, the Ruby stone is our brand’s muse, reflecting qualities that transcend cultures and epochs. Ruby Suleiman draws on the artistic richness of various civilisations, blending cultural symbols and patterns into our designs to create timeless pieces with universal appeal.
Customer-Centric Approach
At Ruby Suleiman, our clients are at the heart of everything we do. Our guiding question is: How can we enhance our clients’ lives with products that truly resonate with their tastes and lifestyles? This focus drives us to continuously innovate and improve, offering collections that are both meaningful and relevant.
Community Engagement
Ruby Suleiman is committed to supporting emerging talent and creating opportunities for all. We believe in giving back to our communities by fostering an inclusive environment and celebrating creativity.
Explore Our World
We invite you to explore our collections and share your experience with us. Whether you’re a client or collaborator, we value your feedback and look forward to connecting with you as we continue this journey of style and storytelling.